Technical SEO can drive better visibility and engagement for your brand.
Technical SEO is the process of optimizing a website’s technical aspects to help search engines crawl, index and rank it more effectively.
It involves making sure that your website's infrastructure is set up in a way that makes it easy for search engine bots to access and understand your content.
It's simple. If you can't be crawled or indexed then you won't be ranking. This is one of the most important areas of SEO that often gets overlooked due to the complexity around it.
This is why many businesses outsource this work to a reputable SEO agency.
Any issues or hiccup in the infrastructure of your website can lead to dips in rankings, traffic or even a full removal from search engines.
It depends on who you talk to but essentially the easier you make it for search engines to crawl and index your content the more favorable you'll be when they go to select who should rank.
The focus on technical SEO is mostly to reduce costs of search engines having to crawl trillions of pages daily so they tend to prefer sites where they don't have to play a guessing game.
The most common technical SEO errors we run into:
- Slow Site Speed: A sluggish website can frustrate users and negatively impact your site’s search rankings.
- Crawl Errors: These prevent search engines from accessing and indexing pages on your site, which can mean lost traffic and visibility.
- Duplicate Content: Content that appears on the internet in more than one place can dilute your search rankings.
- Broken Links: Links that lead nowhere hurt user experience and can impact your site’s SEO performance.
- Improper Use of Redirects: Incorrectly implementing redirects can lead to content being harder to find for both users and search engines.
The time it takes to see results will vary depending on what your fixing and the severity (scale).
For example, if you fix a single broken link then it likely won't do anything but if you fixed 100s of broken links it might.
You can usually see a favorable response from search engines within 30-90 days of fixing the errors.
We work with your team or developers to make sure there are no technical hurdles.
Indexation
We make sure that all search engines can crawl, index and rank your content effectively. This covers sitemaps, robots, schema and more.
Core Web Vitals
We make sure your website can load in a timely fashion and your customers aren't running into issue after issue.
User Experience & Accessibility
We check all the boxes for things like mobile responsive, broken images and more.